Technical skills? Creative support? Marketing strategy? In our experience, you should expect nothing less from a Santa Clarita video production company.
At SchlickArt, we believe a video production company should do more than just point and shoot.
On a technical level, it should produce crisp, clean and compelling story-driven films.
But when it comes to the level of service you should expect, we believe in going above and beyond.
A video production company should make you feel comfortable in front of the camera, confident in your messaging, and assured that your video will help you accomplish your specific marketing goals.
Because creating a powerful marketing video is about so much more than just technical skills (although those are important, too).
That’s why we’re sharing five ways we go above and beyond to help you create marketing videos that not only exceed your expectations but help you accomplish your goals.
From technical skills to creative support, here’s what you should expect from a Santa Clarita video production company.
What To Expect From A Santa Clarita Video Production Company
1. A Creative Vision
A lot that goes into a good marketing video – before you even hit record. You have to consider your goals, platforms, story, script, wardrobe, graphics and more.
At SchlickArt, we walk you through every step of the process, taking the time to answer all your questions and even discuss aspects of production you may not have even considered yet.
Starting from the top, we’ll help you solidify your vision with a process that encourages you to: define the purpose of your video, determine your marketing goals for this specific project, figure out how best to use your videos, map out a marketing plan and more.
Most importantly, we make sure you’re telling a powerful, engaging story that will stand out and capture the attention of the right audience.
2. A Thorough Production Process
While a clear creative vision is the starting point, a good marketing video requires a thorough and intentional production process in order to turn that vision into reality.
That’s why we approach our production process with four distinct phases, each one designed to craft an excellent video – and an excellent experience.
Consultation & Research
- During an initial phone or in-person consultation, we learn about what you do and how you envision your final video
- We identify the purpose of your video and your marketing goals
- We conduct online research into your brand (i.e. website, social media, etc.)
- Once we have a plan in place, we get to work creating unique interview questions for your shoot
- We develop a detailed shot list that plans out everything we need to capture for the perfect shoot
- Finally, we make any customizations needed to fit the filming session specifically to you and your business
- During production, we start shooting all the footage and photography we’ll need to bring your project to life
- We complete on-camera interviews with the face of the company, other staff members and/or clients
- We do not ask you to memorize scripts, but we do have a teleprompter if preferred
- We complete production by filming b-roll of your workspace or location
- During this stage, we get to work editing the interviews to remove all the awkward pauses, ums, ahhs, etc.
- Next we choose the best soundbites to create the “script” for your video
- Once the main storyline is established, we add b-roll to keep each frame interesting
- Finally, we add graphics, logos and music so your video matches your unique brand
3. Expert Coaching
Once you have a clear picture of what you’re creating, how you’re creating it and why – it’s time to start production! From the minute you walk into the studio, we do everything we can to help you feel calm, confident and excited to create marketing content that looks and feels like you on your very best day.
That means we provide an on-set producer who will help coach you through everything. Before we even get started, we’ll pose you from head to toe, so you know exactly how to stand, what to do with your hands, where to look, and how to gesture naturally in frame.
We even walk you through the content. That means we can review your script, set the teleprompter to your natural speaking speed, help you figure out the right words if you get stuck, and make sure you wrap up with a powerful call to action that supports your marketing goals.
Whether you have zero on-camera experience or you’re a complete natural, SchlickArt sessions are designed to produce excellent content through an experience that’s easy and – dare we say fun.
4. No Time Constraints
In order to relax and actually have fun while creating your content, we know that a ticking clock isn’t going to make things easier. That’s why we place no time constraints on your video session, and we will never nickel-and-dime you over time. We want to help you create the best product possible, and that means never rushing the process.
That being said, we always do our very best to match your timeline. That means, if you’re extremely busy and on a tight schedule, our streamlined process will get you in and out of the studio in no time – without sacrificing quality.
In fact, our entire video line is designed with executives and professionals in mind. Whether you need to slow down and make it perfect – or create content as efficiently as possible – we’re here to make it happen.
5. Comprehensive Editing Services
Once your shoot is finished, we work our magic in post-production, providing full professional editing services that put your mind at ease. We can take out all the “ums” and “ahs” and make you sound your very best. We also include a round of revisions, so you have the option to take out anything that you don’t like.
Most importantly, full editing services means you don’t have to get it right the first time. You have as many takes as you need – whether it’s one or 10. We also offer an interview-style process, during which we ask you questions about your business, and all you have to do is answer them. Then, we can edit your responses into a compelling story that captivates your audience and clearly gets your message across. It’s a no-pressure process that requires nothing more of you than a simple conversation about the topics you know best.
That’s how we capture the real you – and then present that message in the best possible light.
About Our Quality Video Marketing in Santa Clarita
With years of professional experience, Brian not only has an eye for crisp visuals and engaging shots — but also an ear for powerful storytelling. In his vision, marketing video should communicate the why behind your business and present it to the world in the most compelling visual format possible. With a camera in his hand, Brian can turn a vision into reality and business-as-usual marketing videos into an opportunity to connect.
About Brian Schlick
Starting as an onboard Princess Cruises videographer, Brian quickly climbed the ladder at the company’s headquarters in Santa Clarita. Over the course of 13 years, he moved from video editor for onboard content to supervise Princess’ onboard video teams, managing 17 total ships. The vast exposure to crafting all different kinds of video content allowed Brian to hone his ability to tell stories through compelling, engaging visuals. Today Brian shoots Santa Clarita video for small businesses, as well as the Signature SchlickArt Experience.
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.