Need specific support for your business without the full-time investment? That’s where a Fractional CMO steps in. 

There’s a new way to do business – and we’re here for it. 

Fractional leadership is sweeping the professional landscape in 2024, and it’s helping businesses find the support they need in their specific stage of growth. 

Like a part-time C-suite executive, fractional leaders step in when and where you need them. 

“From managing rapid expansion to making critical operational decisions, fractional partnerships allow clients to receive executive-level support at a fraction of the cost, time and effort, empowering them to succeed efficiently,” writes Adi Vaxman, for Entrepreneur. “Fractional executives offer a flexible solution for businesses that need experienced executives … on an as-needed basis.”

Here’s how you can harness the power of fractional marketing leadership for your business. 

Fractional CMO Leadership In Santa Clarita

What’s A Fractional CMO? 

A fractional CMO is the equivalent of a part-time Chief Marketing Officer, who’s responsible for leading the marketing strategy and managing the marketing department for your business. Fractional CMOs typically work with companies who need an executive-level marketing officer but not in a full-time capacity. 

What Does A Fractional CMO Do? 

We help bridge the gap between where you are and where you want to be, by applying four key advantages for your team’s success: 

Integration 

A fractional CMO is not a consultant; we act as an integral part of your team. We get involved, collaborate with your staff, and help you execute the tasks required to actually move the dial forward. We don’t just write a report or leave you with a strategy you must then execute on your own. We listen to your goals, translate them into a realistic strategy, and work with your team until you see results. When issues arise, as they always do, we are by your side to address them effectively and efficiently. We turn endless talk of marketing ideas into actionable progress. 

Accountability 

One of the toughest parts about owning a business is delegation and follow-through. You have enough on your plate without worrying about whether or not your delegated tasks are being executed according to plan. Plus, working with your team to implement change can feel like an uphill battle when you’re the boss. As an outside resource, we can provide compassionate accountability and support when your team runs into roadblocks or resistance. 

Execution 

Not only do we work with you to craft a customized marketing plan, but we also have the training and professional experience to create any visual marketing assets needed to execute your plan. As a skilled marketing photography and video team, we’re here to help you create the content that your marketing strategy requires, from short-form social media videos to corporate marketing photography. For all other types of content, such as website or graphic design, we can connect you with the qualified, dedicated and trusted local professionals who will help make your vision a reality. 

Adaptability 

Hiring a fractional CMO is like bringing on an in-house marketing expert without taking on the cost of another full-time employee. It’s perfect for companies that have gaps in their marketing department and require executive-level skills to oversee their team of specialists. It’s also an excellent option for serial entrepreneurs who run multiple businesses but prefer one point-person for all marketing matters. Plus, what you save in staffing costs can be reallocated into your marketing budget, so you can create more content without investing more money toward this crucial budget category. 

How Does It Work? 

Work with a Fractional CMO is ongoing. It’s a partnership that lasts over time to elevate your brand according to your brand and your vision. So how does it work? We start by scheduling an initial two-hour business review session with you, the business owner, to establish your goals and get to know your brand in depth. Next, we work in collaboration to craft a comprehensive marketing plan tailored to meet your precise business objectives, speak directly to your target audience, and work within the capacity of your team. From there, we meet with your team on a quarterly basis to ensure your marketing plan is being executed efficiently and effectively. When roadblocks arise, we provide the support necessary to course correct and continue making progress toward your goals.

Visual Marketing Trainings 

At SchlickArt, we know your marketing visuals are only effective if you actually use them. That’s why we help you create powerful photography and video – and then we teach you how to share it. With each session, we’ll give you our best tips based on your specific marketing goals. We provide the education and resources you need to brand your content, integrate it into your marketing strategy, post it with intention, and maximize engagement along the way. 

If you want even more tips and resources, we have an educational blog, newsletter and video channel to help you dive deeper, as well as professional presentations, workshops, and coaching sessions if you’re ready to take action and level-up your marketing now. 

About SchlickArt 

SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.