The world is running on video. SchlickArt business videos ensure your Santa Clarita website doesn’t get lost in the shuffle.
Are you ready for some big numbers?
Marketers who use video grow revenue 49% faster than those who don’t, according to the leading online educator in inbound marketing, hubspot.com.
Want another one?
According to Google, almost 50% of internet users search for videos related to a product or service before visiting the store.
Still hesitating to hop in front of the camera?
Shoppers who watched product-related video are almost twice as likely to purchase than non-viewers, according to Animoto. That’s right. You can double your chance of making the sale with just one video.
That means, once you’ve made the initial investment on basic web video, your chance to close the deal doubles with every customer who watches it — forever.
That’s why leading tech companies like Facebook, Instagram and Google have placed video at the forefront of their platforms, and consumers can’t put down their phones long enough to drive from one location to the next. We’re moving toward a video world — and quickly.
Now, don’t panic. You don’t need much to start with. We’ve put together a list of the basics, plus a little more for you over-achievers. These videos are meant to live on your website, where they increase the relevancy of your business and act as a sale tool when you’re not around.
The Introductory Video
The cornerstone of your video marketing, your introductory video should live on your homepage and provide a bird’s eye view of your entire business. It’s easy to fall into the trap of shoving everything you want to say into this one video. But that’s what you have the rest of your website for. Instead, think of your introductory video as your highlights reel. Check out this example from Newhall Refinery.
Answer these questions:
- Who are we?
- Why do we love this business?
- What sets us apart from the competition?
- What problem can we solve for our client/consumer?
The About Us Video
Housed on — you guessed it — the About Us page, this video tells your story. While the tone of your Introductory Video can be friendly, knowledgeable and confident, your About Us video should be more emotional, vulnerable even. The goal for this video is connection. You want to forge an emotional connection with the viewer by letting them in on your why. By the time your viewer reaches the end credits, he or she should know who you are, and what you’re about. See how Vance Wealth hit this one out of the park.
Answer these questions:
- How did you get started in this business?
- Why do you get up to do this every day?
- What do you hope people leave with after they’ve visited your business or tried one of your services?
- How has your passion/experience led you to create something that’s different and better than your competition?
Product/Service Business Videos
If your previous videos aimed for connection, your product or service videos invite you to persuade and inspire. In each video, you want to spotlight one product or service. Don’t ask it share the spotlight. Instead, pick your top sellers, or choose what to feature based on the type of business you want to attract. As you decide on content, think about what problems you’re solving for your customers, and craft your argument around that idea. Try to inspire your audience with the passion behind it and the why that drives it. Take a look at the pros from Poole & Shaffery, LLP.
Answer these questions:
- What is your product/service?
- What inspired you to offer this product/service?
- How have you seen it change the lives of specific customers?
- What sets your product/service apart from the rest?
BONUS Business Videos
Based on need, you can determine which of the following videos will best support your sales. In small-town Santa Clarita, for example, word of mouth and recommendations go far, so testimonial videos may be particularly effective. If you work in a new or misunderstood field, however, it may be more valuable to educate your clients first, by answering their frequently asked questions or correcting misconceptions with a “Myth Busters” kind of vibe. Determine your goal, and choose the bonus videos to match.Steve Rice from Lawn Kings does a wonderful job here.
Based on your sales goal, choose from the following, or create your own style!
- Customer testimonials
- Misconceptions/Myths about your industry
- Educational discussions about your industry
- Promotion announcements
- Announcements for major changes in your business
- Demos for your services/products
- Whatever you can dream up!
A Note on Length
If you’ve hired a professional to shoot and edit your marketing videos, then you can go up to six minutes in length for each of these videos. If professional production is outside your budget for 2018, then stick to one minute or less — two minutes tops. Because marketing video is becoming so common, quality really matters. We’re not just talking lights and gear; a professional video is set apart by the underlying aspects as well, including a fully thought-out concept, compelling script and a mind for authentic storytelling.
About Our Santa Clarita Business Videos
SchlickArt Business Video Sessions are story-driven films about your business, non-profit, product or service. Our goal is to discover your ‘why’ — the true reason you do what you do. Our specialty is telling stories, and we believe communicating your story, through business videos, is the best way to build your brand. We can’t wait for you to see how the world notices when you take the time to tell your authentic story.
About Brian Schlick, Creator of Business Videos
Starting as an onboard Princess Cruises videographer, Brian Schlick quickly climbed the ladder at the company’s headquarters in Santa Clarita. Over the course of 13 years, he moved from video editor for onboard content to supervise Princess’ onboard video teams, managing 17 total ships. The vast exposure to crafting all different kinds of video content allowed Brian to hone his ability to tell stories through compelling, engaging visuals. Today Brian shoots Santa Clarita video for small businesses, as well as the Signature SchlickArt Experience.
About SchlickArt, Your Source for Business Videos in Santa Clarita
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.