What’s a video content subscription and why does it matter? Learn how these five SCV clients are making the most of a powerful medium.
Does your business have a really important message that needs to be heard?
Then we suggest you share it on video.
Not only does it capture more attention online, but search engines and social media platforms also prioritize it above other content.
That means more people will have the chance to see it, and more people will actually watch it.
When being heard really matters, we always suggest video.
And our clients agree! In fact, they’ve come up with some really incredible ways of using video to engage their audience when it matters most.
Here are five effective ways our clients are using their SchlickArt Video Content Subscriptions to maximize their messaging and reach more people.
What’s A Video Content Subscription?
At SchlickArt, our video content subscription is a monthly service that produces consistent marketing videos, while also offering coaching support for script writing, on-camera presentation and best marketing practices.
Filmed in a private in-studio or on-location setting, each monthly shoot produces four or more videos for you to use – perfect for weekly episodes! Complete editing services are also included, so you can create a masterpiece every time. Each video runs about 1-3 minutes long and requires a two-week turnaround time.
What’s Included?
- An affordable service that holds you accountable to shooting consistent marketing videos on a monthly basis
- Filming in a private in-studio or on-location setting
- Production of 1-4 videos in one shoot*
- An on-set producer to assist with all aspects of filming
- Coaching and educational materials on presentation, wardrobe, messaging, marketing strategies and more
- A full range of professional editing – from logos to graphics and more
- Tips and support from the SchlickArt team that will help you create useful, relevant content that engages your audience
*Each video runs from 1-3 minutes long and requires a two-week turnaround time.
5 Effective Ways Our Clients Use Their Video Content Subscription
1. Explaining Current Events
One of the best ways to use video marketing is to simply highlight your expertise and depth of knowledge on camera. Sharing your knowledge is a great way to allow people to get to know you as a professional. Often, the most interesting and attention-grabbing way to do that is by touching on a current event.
Take Steffanie Stelnick, Founder of The Law Offices of Steffanie Stelnick, for example. Over the past couple years, the statewide eviction moratorium was big news throughout California, and it was confusing and frustrating for both tenants and landlords to navigate. As a real estate attorney, Steffanie breaks it down in a way that’s approachable and easy to understand, taking big issues and making sense of them on a local level. That way, when people are searching for answers to these very timely, topical questions, they find you with all the answers.
When you teach your audience how to solve their problems, you’re reaching them at a pain point. There’s no better moment to prove your value. It’s probably the best way to get people to know, like and trust you using no other means of communication except digital. So if your goal is to warm up an online audience that may not know you very well – or reach a new audience of people you’ve never met – then this is easily the best way to go.
2. Attracting Top Talent
As a business owner or manager, one of the hardest parts of the job is finding and hiring the right people, and it’s only gotten more difficult with the “Great Resignation” that’s followed the pandemic. But video can give you an edge that may help you attract top talent in your field with a more genuine and value-driven message.
Take Eric Mitchell with Gold Star Mortgage for example. When he wanted to attract the very best loan officers, he knew a video message would be more powerful and captivating than a standard job posting. While video captures people’s attention better than posts with text and images alone, it also allows you to convey messages with more meaning.
We love the way Eric focuses on the values of his company and speaks to potential candidates who may share those values. It allows him to connect in a very genuine and convincing way. And in today’s job market, employers should take every competitive advantage they can get.
3. Announcing Big News
Do you have a business announcement that you’re hoping will create a big splash? Maybe you’re launching something new, and you really want to maximize the responses on your call to action. If you have an announcement that you want people to notice, consider using video as your platform.
For example, Sharon Brubaker and Erica Honore of Healing Starts With The Heart wanted to share a couple exciting announcements with their audience. They were coming together to serve more people across a wider geographic area, and they were launching a podcast – a double-whammy of positive announcements! As grief specialists who speak about intense topics, they knew this had to be done on video.
First of all, they wanted to make sure it didn’t get lost in the shuffle, so they created this personal “video press release,” giving them more control over how their announcement was distributed. They didn’t have to rely on media outlets to pick up their announcement; they simply used the power of their platforms. And, unlike a standard press release, you can feel the emotion in their voices. You can see how much they care. It’s not just another announcement – it’s a story with impact.
Next time you have an exciting announcement that you really want the community to take notice of, consider using video as your format. Give them something to feel, not just read.
4. Inviting Your Audience To An Event
In Santa Clarita especially, it seems that one of our favorite ways to market and fundraise is through events. We’re a deeply connected community that cherishes the ability to gather together in support of the causes and businesses we believe in. So how do you continue to foster the beautiful spirit of a tight-knit community – while also capturing a digital audience?
Take John Vance of Vance Wealth for example. Leading up to one of their recent events, John wanted to invite the public and reach a wide audience. So, in addition to sending out his normal email and social media invites, he also created this quick yet engaging video invitation.
When you send out an email, you run the risk that people will skip over it, thinking it’s the same content as usual. By creating a video, people are more likely to stop and watch, even if they haven’t opened their email. It also lets you reach out to people in a more personal and approachable way. So if you have an in-person or virtual event coming up, consider a video invitation to shake things up and reach a wider audience.
5. Establishing Power Partnerships
One of the lesser-known benefits of a video subscription happens before the video is even done. That’s right – video is a great way to build your network and strengthen your power partnerships.
Take Tracy Hauser of Tracy Hauser & Associates for example. On her web show What’s Good, Santa Clarita?, Tracy talks to community leaders who are making a positive impact in our valley. Every time she invites someone on her show, she’s supporting their business while they support hers. Plus, each person gets something tangible to walk away with – a video they can use as social capital for years to come. More importantly, their combined expertise has added even more value to the viewers, so everyone wins.
By asking another professional or industry expert to join you in a video, you’re creating a mutually beneficial experience. You both get the exposure. You both get to position yourself as experts. And you’re sharing each other’s audiences, which exposes you to new people with similar interests and demographics to your own target audience. That’s how you can harness the networking power of video, and it only compounds over time.
Ready to get started? Want more info? Check out this in-depth blog about SchlickArt Video Subscriptions.
About Our Quality Video Marketing in Santa Clarita
With years of professional experience, Brian not only has an eye for crisp visuals and engaging shots — but also an ear for powerful storytelling. In his vision, marketing video should communicate the why behind your business and present it to the world in the most compelling visual format possible. With a camera in his hand, Brian can turn a vision into reality and business-as-usual marketing videos into an opportunity to connect.
About Brian Schlick
Starting as an onboard Princess Cruises videographer, Brian quickly climbed the ladder at the company’s headquarters in Santa Clarita. Over the course of 13 years, he moved from video editor for onboard content to supervise Princess’ onboard video teams, managing 17 total ships. The vast exposure to crafting all different kinds of video content allowed Brian to hone his ability to tell stories through compelling, engaging visuals. Today Brian shoots Santa Clarita video for small businesses, as well as the Signature SchlickArt Experience.
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.