Accomplish the top 3 visual marketing goals of 2024 with these results-driven photography styles.
Is this your year?
Are you ready to finally increase your customer base and hit your top revenue goals?
Then you need content.
When it comes to creating visual content that converts, the key is to deliberately and intentionally curate images that meet your specific goals.
The good news? This is a lot easier than it sounds – if you have the right guidance and creative vision.
In fact, we think it should be nothing less than confidence-boosting and fun.
That’s why we design each marketing photography session at SchlickArt to help you tell the right story, without needing 20 years of experience in visual marketing.
Here’s our ultimate guide to the styles of marketing photography that will best serve you, your brand and your goals – and finally make this your best year yet.
Our Top 2024 Marketing Goals & The Photography Styles To Accomplish Them
1. Increased Engagement
If you’re going through all the effort to strategize, create and publish your content on a regular basis, then you want the maximum engagement from each post, right? According to a report by HubSpot, social media posts with images receive 650% higher engagement than text-only posts. This heightened engagement can lead to increased brand awareness, customer loyalty, and ultimately, higher sales. Pro tip: If you want your images to increase brand awareness, make sure they feature your brand (aka you).
Indoor Lifestyle Marketing Photography
Lifestyle photography allows you to show a more relatable side of yourself, so people can begin to know, like and trust you – even from behind a screen. Think of those gorgeous, glowing social media images that capture influencers living their best life as they work, live and play. They’re typically shot in a light and bright style with a more casual vibe, like you’re getting a peek into their daily lives. Ultimately, these foundational branding images capture you in your element, doing what you do best. They’re meant to feel candid but look polished, and they’re essential when creating a digital brand that actually engages people.
When shot indoors, we generally create multiple sets featuring props and items that showcase your unique personality, likes, interests and quirks. Think of your favorite mug, office decor, books, sports gear, hobbies and anything else that lets people see who you are beyond the suit and tie. All these items add up to showcase your unique style, and that’s what we’re capturing in a very polished yet approachable way.
2. Search Credibility & Optimization
One of the most significant benefits of your visual marketing assets is the opportunity for search engine optimization (SEO). In fact, 60% of consumers are more likely to consider a business whose images appear in local search results, according to a study by BrightLocal. Not only do these images help you establish a trustworthy online presence, where your competitors may have dropped the ball, but images are prioritized in a search. That means, when people search “real estate agent near me,” your photo will pop instead of the competition.
Business Marketing Photography
If you want your images to pop up on a google search, those images should showcase your business and your team, so potential clients get an idea of what it’s like to work with you. In a business marketing photography session, we come to your office to create the exact set of marketing images you’ll need to support your content and marketing goals. For example, we can discreetly shoot your client meetings, capture your company culture in team meetings, and even pull employees one by one for in-office headshots or group shots. We can take shots of your building’s exterior and interiors, including your logo and signage, and capture branding items throughout your location.
In terms of style, this session falls somewhere in the middle between the ultra-professionalism of a headshots session and the casual approachability of a lifestyle session. It captures that “day in the life” vibe of a lifestyle marketing session, but it’s set in the professional atmosphere of your office. This gives your audience a clean yet genuine behind-the-scenes look at what it’s like to do business with you. A new set of professional marketing images is a great way to update your web presence without too much effort, while still creating maximum “digital curb appeal.”
3. Audience Conversion
While social media are increased searchability are both excellent strategies, we find the highest degree of success from reaching out to our audience directly with email newsletters. According to the Content Marketing Institute, emails with visuals receive 42% more click-throughs than text-only emails. Visuals in email marketing campaigns can lead to higher conversion rates, which can help increase your website traffic or sales opportunities, depending on what you choose to market in your emails.
Indoor Professional Portraits
Your email newsletter is possibly your most precious marketing real estate. You’re talking directly to people who’ve already shown interest, and it’s an excellent place to create conversions – or turn potential clients into actual bookings. That’s why you want to put your best foot forward, visually speaking, in your email newsletter. Professional portraits are the standard and the starting point in marketing photography.
During a traditional in-studio professional portrait session, we’ll capture the classic headshot – a head-and-shoulders vertical crop that showcases your most authentic and genuine expressions. This is perfect for your business cards, flyers and postcards. But a true professional portrait session goes beyond the classic headshot. It captures a full-length portrait that can be cropped into different sizes and configurations. This gives you flexibility and variety for many future newsletters to come.
More important than the size and crop, a professional portrait session delivers the style of images that you can use as the very foundation of your marketing. They are ultra-professional, while still capturing enough of your personality to really draw people in. When shot in the studio, they also give you a very controlled setting, so the images are clean, bright and polished – just like your professional image. Typically, these images complement your branding and can be used anywhere and for anything.
Marketing Photography in Santa Clarita
When it comes to marketing photography, our goal is simple: We want you to walk away feeling like you have the best headshots in Santa Clarita. That’s why we’ve designed a line of Marketing Photography Sessions that are custom-made to make you happy. How do we do that? Simple. We pay attention to you, your needs and your business. We take the time to create a photography experience – we don’t just point, shoot and send you on your way. We bring our visual marketing background to every session, to help you make smart choices in wardrobe, appearance, posing and expression.
Visual Marketing Education
At SchlickArt, we know your marketing visuals are only effective if you actually use them. That’s why we help you create powerful photography and video – and then we teach you how to share it. With each session, we’ll give you our best tips based on your specific marketing goals. We provide the education and resources you need to brand your content, integrate it into your marketing strategy, post it with intention, and maximize engagement along the way.
If you want even more tips and resources, we have an educational blog, newsletter and video channel to help you dive deeper, as well as professional presentations, workshops, and coaching sessions if you’re ready to take action and level-up your marketing now.
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.