Learn how to organize and plan your visual content for 2021, so this year you won’t feel like you’re constantly looking for a good photo. Get professional visuals at your fingertips with this easy plan.
Do you find yourself constantly searching for a new photo that hasn’t been used 50 times? When you get a request for a headshot, are you scrambling to find the right one in the right size and format? Do you not know what you need until you need it?
We’ve got a solution, and it’s an easy one every business can implement.
These days, businesses and professionals need so much visual content – photos, videos, graphic designs, etc. – to keep up with social media posts, websites, print marketing and more. It can quickly become an overwhelming and messy process.
That’s why we created this simple guide to organize your visuals, figure out what you need, and then start creating new visuals based on your actual marketing goals for the new year. Let’s dive in.
How To Organize & Plan Your Visual Content For 2021
1. Set your marketing goals.
First and foremost, you’ll want to determine what your major marketing goals are for the year. Otherwise, you’ll start creating visuals, but you won’t know how you’re going to use them. Instead, create your visuals with purpose and a plan. What will best serve your business? More leads? Better engagement on social media? A larger audience? Audience education? What will you need to have the best year ever? Now turn that vision into 1-3 target goals for the year. These goals will be your guide as you move forward.
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2. Audit your visual content.
Once you know what your goals are for the year, it’s time to figure out what you already have in your visual arsenal to support those goals. There’s no use in creating the same visuals you already have. To get a clear picture of what you have, the first step is to organize your photography and video libraries well enough to be useful. This may sound like a dreaded first step, but it’s also the kind of work you can easily delegate. Consider your available options, and dedicate the necessary resources to get all your visuals labeled and in one place. That way, you’ll know exactly what you need moving forward. Plus, you may not even need as much content as you anticipated!
3. Figure out what you’re missing.
Now it’s time to figure out what kind of visual content you’ll need to accomplish these top-level goals for the year. What new content do you need? Compare this list to your audit from Step 2. Make notes of the visual content you’re missing. Consider the type and number of images you’ll need for each piece of marketing: print materials, banners, signs, website, blog, podcasts, social media and more. This is your dream list, so don’t hold back – but stay focused on those goals.
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4. Create a plan.
Now you know what you want to achieve, as well as what you need in order to achieve it. Next, let’s create a plan. Look back at that wish list of visuals you created in Step 3. Which images and videos are your priority? Which marketing campaigns are you launching first? What deadlines, holidays or busy seasons are you working with throughout the year? For example, let’s say your goal is to increase awareness and engagement on social media. You may need a lifestyle marketing shoot, a regular video subscription and some quote graphics from your designer. Plot out what you need, when you’ll create it — and don’t forget to budget these visuals into your marketing plan for 2021!
5. Start building up your visuals.
Great job! You’ve got an organized asset library, a solid plan and lots to accomplish. Now the only thing left to do is to start creating fresh content. Before you dive in, take some time to think about it. Who do you want to attract? What kind of quality do you expect? What kinds of results are you hoping for? How will you track your progress? If you’re not sure or you want some additional guidance, reach out to your photographer. A professional photographer will have lots of advice for creating shots with the look and tone you want. Then you can start booking your shoots! You can even book your shoots in advance for the entire year, especially if you know you’ll need fresh images for social media on a quarterly basis, or if you have a website rebrand planned for the summer.
A solid plan is the key to high-quality visuals and powerful marketing.
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Visual Marketing In Santa Clarita
At SchlickArt, we offer more than photography and video services to the Santa Clarita area and beyond. We do our best to provide our clients with marketing expertise and direction every chance we get. We know you need your images and video to help grow your business — that’s why you invest in them, and that’s why do, too. Please take a minute to search through our blogs to find the visual marketing information that will help your business, or give us a call. We’re happy to help!
About Our Quality Video Marketing in Santa Clarita
With years of professional experience, Brian not only has an eye for crisp visuals and engaging shots — but also an ear for powerful storytelling. In his vision, marketing video should communicate the why behind your business and present it to the world in the most compelling visual format possible. With a camera in his hand, Brian can turn a vision into reality and business-as-usual marketing videos into an opportunity to connect.
About Our Feel-good Marketing Photography
With the mind of a businesswoman and the heart of an adventurer, Lindsay began to conceive of a different kind of Santa Clarita photography business. In her vision, stepping in front of the camera could be an empowering experience that gave her clients more than just a photograph — it would give people a new way of seeing themselves. With an eye for seeing the beauty in life and in others, Lindsay could use the camera to spread beauty.
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.