Need to make an impact with your audience? Try these key elements of compelling visual storytelling. Successful brands are really, really good at one thing: telling stories. Why? Stories go beyond simple marketing gimmicks and seasonal promotions. They capture the heart of a customer to create the kind of bond that lasts – despite market changes or poor economies. Compelling …
How To Create A Visual Marketing Style Guide
Wondering how to create a visual marketing style guide that establishes consistency in 2024? Start here. Think of some of the most recognizable brands in the world. What images do you see? Nike’s swoosh. McDonald’s golden arches. Apple’s simple icon with one bite missing. They all have one thing in common. If you want to create a brand identity …
Why Visual Marketing Ethics Matter
Visual marketing ethics have never mattered more than they do in this ever-evolving digital marketplace. In an era where consumers demand honesty and integrity, the ethics of your marketing can make or break your brand. With such a focus on integrity in the marketplace, every brand should have a set of ethics and principles that they decide on with intention …
How Audience Research Can Make Or Break Your Visual Marketing Campaign
If your visual marketing strategies aren’t hitting the way you’d hoped, you’re probably not taking your audience research seriously. In marketing, the goal can almost always be boiled down to two main actions: connect and convert. But what happens when you’re not connecting? You’re creating all this content, showing up at every event, and throwing dollar after dollar at every …
A Have-It-All Visual Marketing Strategy That Really Works
Need to create video, blogs, emails, social media and more? Here’s the have-it-all strategy we’ve seen work. These days it seems like business owners and professionals need to have it all when it comes to marketing – social media, blogs, videos, podcasts, email marketing, funnels, headshots, marketing shoots – the list is endless. But who has time for all that, especially …
Why We’re Doubling Down On Marketing – And You Should, Too
Worried about a potential recession? Here’s why we’re doubling down on marketing – and you should, too. From news reports to financial experts, more and more talk of a potential recession has many business owners and professionals worried about what the future might hold. It’s easy to get caught up in the projections and immediately turn toward panic. Instinctively, you …
3 Bold Visual Marketing Ideas To Kick Off Fall
Need some bold visual marketing ideas to help you start off the fall season with a splash? We’ve got you covered. If you’re paying attention to the national state of marketing right now, you know brands everywhere are gearing up for that end-of-year marketing marathon that kicks off with the fall season. That’s right – the summer slowdown is over. …
How To Organize & Plan Your Visual Content For 2021
Learn how to organize and plan your visual content for 2021, so this year you won’t feel like you’re constantly looking for a good photo. Get professional visuals at your fingertips with this easy plan. Do you find yourself constantly searching for a new photo that hasn’t been used 50 times? When you get a request for a headshot, are …
5 Ways SchlickArt Can Help You Keep Visual Marketing From Home
There’s no better time to be relevant – and no better way to continue visual marketing from home. Marketing is all about getting in front of people, so you can clearly demonstrate your value and become the authority in your market. That way, when your audience is ready to purchase a product or service, they think of you and your …
SchlickArt Launches NEW Visual Marketing Video Series
Our new SchlickArt Visual Marketing Video Series teaches you how to shoot high-quality marketing photos and video from home – with just a smartphone. Many of you are familiar with our SchlickArt Visual Marketing Presentation, a complimentary educational workshop that teaches local professionals how to create powerful visual marketing with just a smartphone and a few affordable accessories. Since we …