Our new SchlickArt Visual Marketing Video Series teaches you how to shoot high-quality marketing photos and video from home – with just a smartphone.
Many of you are familiar with our SchlickArt Visual Marketing Presentation, a complimentary educational workshop that teaches local professionals how to create powerful visual marketing with just a smartphone and a few affordable accessories. Since we cannot offer this presentation in person right now, we decided to record the entire presentation and break it down into a fun and easy video series!
We’re super excited to announce the launch of our SchlickArt Visual Marketing Video Series on YouTube – and the first few segments are already available!
This series will teach you how to use your smartphone to create professional, engaging visual marketing by yourself from home. Learn how to look good on camera, find the best lighting, compose a strong shot, script an engaging message and tons more! We cover everything you need to create marketing photography and video you love from the comfort of your home.
Why You Need To Keep Marketing
We decided to make this series available to the public because – marketing is more important than ever right now. It’s one of the few things you have control over, and it’s one of the few tools you have to keep your business in the game.
We know how tempting it is to hide away, watching Netflix in your pajamas, but no matter how entertaining “Tiger King” might be, we need to remember to keep marketing our businesses.
Staying top of mind is imperative, whether you’re an essential or non-essential business, or building a personal brand.
If you’re still working and open for business, you need to remind people of your services and promote your products because every sale counts right now.
If you’re a non-essential business with closed doors, you can use this opportunity to be a community voice while your competition goes quiet. Stand out by continuing to educate and connect with people. That way, they’ll remember you when business reopens and all the noise starts up again.
Demonstrate your value.
As we move forward, it’s going to be increasingly important to demonstrate your value. If you’re employed or in the job market, you’ll want to position yourself as competitively as possible.
If you’re a business owner or entrepreneur, you want to be as important as possible to your customer base. Many people have been financially impacted by this health crisis, and they’re currently evaluating their spending habits. They may decide to spend their money differently, and that’s why you need to be communicating your value as often as possible.
Solidify your client relationships and your network by keeping in touch. Define your message, then share it often and in different ways. Use your content to show bosses or customers how you make a difference for them. Let people know why you love what you do.
If things aren’t business as usual for you, make sure you’re communicating that to your audience. Many businesses have had to pivot their business models, policies, marketing strategies and communications. Tell your audience about those changes. Keep educating your client base so they feel informed and connected. Let them know they can count on you – even amid crisis.
How To Create Visual Marketing From Home
Now that you’ve got all the fuel you need to recommit to your marketing, it’s time to get down to business and take action. Creating marketing photography and video by yourself, from home, doesn’t require as much experience or equipment as you probably think. And that’s exactly what the SchlickArt Visual Marketing Video Series is designed to teach you. So let’s dive in.
What Will I Learn?
So what does our Visual Marketing Video Series cover? What will you get out of it? Our presentation is broken down into three major parts:
- Strategy: How to make a visual marketing plan and lay the foundation
- On-Camera Appearance: How to look your best on camera
- Production: How to create the perfect shot in photography and video, including affordable equipment recommendations
- How to create a marketing plan for your visual content
- What you need in order to build a visual marketing foundation
- The difference between “candid” and “professional” content
- Finding the right balance of content for your brand
- Keep your branding cohesive across platforms
- Shoot engaging marketing photography
- Create video with substance and purpose
- How to use your content once it’s done
- What to wear on camera
- What NOT to wear on camera
- How to match your personal brand
- Look your best in a standing pose
- Look your best in a sitting pose
- Find the most flattering selfie angle
Photography & Video Production
- List of recommendations for affordable, easy-to-use equipment and tools*
- How to use equipment and tools
- Simple smartphone settings that make a big impact
- Find the best lighting
- Compose a beautiful shot
- Create a fast and easy video script
- Optimal lengths for each type of video
How Can I Watch?
Our full presentation normally runs about 45 minutes, but we’ve broken the lessons down into short, easily digestible 2-3 minute videos – perfect for learning at your own pace.
We’ll be releasing two new episodes every week, but the first few are already available on our YouTube channel right now!
We’ll be posting each new segment on Facebook and Instagram, if you want to keep up with each episode as it becomes live.
If you would rather explore the series by topic, you can find a playlist of all our segments on our YouTube channel.
Please feel free to share these videos with your friends and colleagues – this series was designed to be helpful to as many people as possible.
And as always, we’re here if you have any questions along the way.
*You are welcome to purchase our equipment recommendations independently and on your own time — we make no profit and receive no kickbacks. We’re simply recommending what we use.
Visual Marketing In Santa Clarita
At SchlickArt, we offer more than photography and video services to the Santa Clarita area and beyond. We do our best to provide our clients with marketing expertise and direction every chance we get. We know you need your images and video to help grow your business — that’s why you invest in them, and that’s why do, too. Please take a minute to search through our blogs to find the visual marketing information that will help your business, or give us a call. We’re happy to help!
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.