So you’ve created a marketing video. Now what? Here are five steps to post your video with success.  

Creating a marketing video is only half of a strategy. 

You still have to hit publish and share it with the world – if you want it to be successful, of course. 

So often this is the part we get hung up on. 

It feels like the hard work is done. We check it off our list. Or we throw it up on social without a plan, just to get it out there. 

While publishing is always better than not, there are a few simple steps you can take to optimize your video and create a winning strategy that actually accomplishes your business goals.

Here are five steps to follow to post your new marketing videos with success.  

How To Successfully Post Your Marketing Video  

1. Identify Your Goal

When it comes to marketing, people often overlook the first and most important step. To create an effective, results-driven marketing video, you have to know your goal. Otherwise, you can’t accurately measure your progress or success, which makes it difficult to course correct if needed, too. It’s crucial to define your ideal destination if you want to head in the right direction. 

For example, your goal could be to: provide education to your clients and community, create brand awareness with a new audience, grow a revenue stream and more. Whatever goals you set, make sure you also know what it looks like to successfully achieve them. 

2. Target Your Audience

Your audience is the backbone of your business, and they can make or break your success. That means knowing them inside out is key. Imagine you’re trying to hit a target blindfolded; you might get lucky, but precision is more likely when you can see your target – and many marketing studies agree. According to Econsultancy, 74% of marketers say targeted messages and personalized content increases customer engagement. More engaged customers often lead to a higher ROI as they travel further down the marketing pipeline.

How do you apply your audience research to your video marketing strategy? Think about your goal and your audience. Then post your video on the platforms and marketing channels where your target audience spends most of their time. This ensures that your content reaches the right eyes, and you’re more likely to meet your goal. 

3. Optimize Your Post 

Have you ever worked tirelessly on a marketing video only to post it and get … crickets? It’s brutal. You pour your time and energy into creating the best video you possibly can, and then when the moment of glory comes, well, there’s no glory. No one engages. Or maybe a few people do – but it’s your mom, a bot and a troll. Don’t worry. We’ve got you covered. These video tips will make your content as popular as flip phones used to be: 

• Post natively. This one sounds more complicated than it really is. To post natively simply means to upload your video file directly to your social media platform instead of using a link, such as the share links from YouTube or Vimeo. 
• Include subtitles. Studies show about 85% of Facebook videos are viewed without sound. If you don’t have subtitles on your video, you’re missing a huge chunk of your audience. Don’t know how? Check out this blog. 
• Tag your supporters. Everyone has their team of cheerleaders, whether it’s your professional network, a dedicated group of raving fans, or your family and friends. Don’t be shy about asking them to share and engage with your social media videos. 
• Create custom thumbnails. Video thumbnails are often an afterthought when creating a social media marketing video, but they’re of vital importance when it comes to getting people to watch your video in the first place. Think of your video thumbnail as the front page of a newspaper. If the front page isn’t interesting enough to pick up, then why would anyone read?
• Strategize your SEO. If you post a video, but no one can find it online, then what’s the use, right? That’s why using basic search engine optimization (SEO) is so important when creating marketing videos.The good news? Videos are excellent for SEO. According to a 2024 HubSpot marketing trends report: “Currently, 53% of marketers who leverage SEO have a strategy for optimizing videos and images. Of those marketers, 49% say image and video optimization is their most effective SEO tactic.”

4. Measure Your Progress 

Finally, it’s time to bring your strategy full-circle. Remember those goals you set in the very beginning? Give your campaign enough time to work – at least one to three months – and then evaluate. You can check in with your progress along the way, too, as a way to course correct if needed.

For example, maybe you notice your video views aren’t as high as you want them to be, so try a couple of these strategies to increase video views, or you switch to a different social media platform. If you know your end goal, then you can check in to see if your progress is on point or needs adjustment. 

After all, marketing is a process of trial and error, but ideally, your process is as informed and intentional as it can be – rather than just throwing content online and never checking in to see what’s actually working. That’s why we highly recommend asking these five steps before publishing a marketing video. Over time, these simple steps will become a quick and easy roadmap to creating content that helps you get closer to your marketing goals – one video at a time. 

Ready to create video content that’s posted with purpose? Reach out to schedule a SchlickArt Visual marketing Training Session today.

About Our Quality Video Marketing in Santa Clarita 

With years of professional experience, Brian not only has an eye for crisp visuals and engaging shots – but also an ear for powerful storytelling. In his vision, marketing video should communicate the why behind your business and present it to the world in the most compelling visual format possible. With a camera in his hand, Brian can turn a vision into reality and business-as-usual marketing videos into an opportunity to connect. 

Visual Marketing Education 

At SchlickArt, we know your marketing visuals are only effective if you actually use them. That’s why we help you create powerful photography and video – and then we teach you how to share it. With each session, we’ll give you our best tips based on your specific marketing goals. We provide the education and resources you need to brand your content, integrate it into your marketing strategy, post it with intention, and maximize engagement along the way. 

If you want even more tips and resources, we have an educational blog, newsletter and video channel to help you dive deeper, as well as professional presentations, workshops, and coaching sessions if you’re ready to take action and level-up your marketing now.

About SchlickArt 

SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.