What’s visual marketing? Here’s a quick guide to our life’s passion.
They say a picture is worth a thousand words, but when you use that picture according to a visual marketing strategy, it’s worth a lot more than that – it’s worth the value of a new lifetime customer.
“Incorporating visuals into marketing materials can be a powerful way to ensure your target audience remembers your message,” writes Forbes contributor Candice Georgiadis. “When used correctly, visuals can help you tell a story and create an emotional connection with your audience – both of which are essential for successful brand marketing.”
If you want to make an impact with your marketing, don’t overlook this vital piece of your overall strategy.
Santa Clarita Professionals Explain: What’s Visual Marketing?
What’s Visual Marketing?
Visual marketing is the use of visual content – such as images, videos, graphics, and more – to communicate your brand and achieve your business goals, as part of your overall marketing strategy.
It includes every visual aspect of your brand, from print materials to digital images to social platforms. Together, these visual aspects help tell the stories and messages that represent your brand to the world.
By implementing a thoughtful and comprehensive visual marketing strategy, you can decide exactly what those messages say about your brand. That’s why visual marketing is such an essential part of your overall strategy in today’s digital marketplace.
What’s The Benefit Of Visual Marketing?
“Visual marketing is paramount to brand success for a simple reason related to human neuroscience: we’re visual creatures,” Georgiadis writes.
Studies show that our brains not only process images faster than words, but they also remember images more easily. Visuals make a lasting impact.
“And beyond simply interpreting images more quickly, visuals help aid in making faster purchasing decisions,” according to an article by Canva, a popular graphic design software company. “Shoppers make decisions about products in 90 seconds, and 90% of shopping decisions are made based on visuals alone: color.”
Perhaps most importantly, studies have also found that images speak to our emotions more powerfully than words.
“Images and videos are powerful tools that can help you tell your brand’s story and connect with your audience on an emotional level,” writes Georgiadis. “When used correctly, they can effectively promote your brand and drive results.”
They can also help drive the power of your storytelling by elevating the emotional impact.
“Storytelling through visual marketing is a great way to capture attention and promote your brand,” Georgiadis continues. “Telling your audience a story is one of the best ways to infuse your brand into more hearts.”
What’s The Goal Of Visual Marketing?
Ultimately, the goal of visual marketing is to help leave a lasting impression with your followers and to engage with them, to show them the experience you offer and influence them to become customers.
“Merely using images and videos whenever possible is not going to be enough, as a highly important part of the process relates to the planning and concept stages,” writes content marketing agency Rock Content.
Having high-quality professional visuals is not enough. You must also use them according to plan if you want them to help you accomplish your overall marketing and business goals.
Where Can You Use Visual Marketing Collateral?
Your visual marketing collateral will likely be used in every marketing strategy and campaign you create – because everything is visual in today’s world. You can use your materials in so many different, including but not limited to your: websites, landing pages, blogs, emails, social media platforms, graphics, infographics, one-pagers, flyers, print marketing materials, print advertising, presentations, workshops, online courses, TV commercials, billboards, and more.
“When done right, [these visuals] can convey professionalism and expertise,” Georgiadis writes.
Why Does It Matter?
“In short, no brand can be without visual content in an increasingly digital world and therefore, can’t be without a comprehensive visual marketing strategy,” according to Canva.
Visuals alone are incredibly powerful; when you pair them with an intentional marketing strategy, however, they become the main catalyst for powerful results. That’s why visual marketing matters.
And that’s why your visual marketing plan should start here.
Santa Clarita Visual Marketing Education
At SchlickArt, we know your marketing visuals are only effective if you actually use them. That’s why we help you create powerful photography and video – and then we teach you how to share it. With each session, we’ll give you our best tips based on your specific marketing goals. We provide the education and resources you need to brand your content, integrate it into your marketing strategy, post it with intention, and maximize engagement along the way.
If you want even more tips and resources, we have an educational blog, newsletter and video channel to help you dive deeper, as well as professional presentations, workshops, and coaching sessions if you’re ready to take action and level-up your marketing now.
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.