Need some bold visual marketing ideas to help you start off the fall season with a splash? We’ve got you covered.
If you’re paying attention to the national state of marketing right now, you know brands everywhere are gearing up for that end-of-year marketing marathon that kicks off with the fall season.
That’s right – the summer slowdown is over.
Kids are back in school. Summer vacations have already become a Facebook memory. And the most significant indicator of all is starting to make its appearance.
You know it’s time to gear up for fall marketing when … the Starbucks Pumpkin Spice Latte starts to make its appearance on the hearts, minds and social media platforms of everyone you know.
The PSL, as it’s affectionately known by millions of fans, has become such an icon of the fall season, in fact, that even its launch date has become something of a controversy. This year, the cult coffee beverage is rumored to return at the end of this month, and PSL superfans are hinting at a Tuesday release date.
All this to say that Starbucks is officially kicking off its fall marketing campaign nearly a month before the start of fall.
Now, there are a lot of important marketing lessons to be learned from the success of PSL’s marketing madness:
- Exclusivity drives demand.
- People purchase the experience – not the product.
- Selling the season is better than selling a discount.
- Social engagement cannot be underestimated.
- And so much more
But the one we’ve really taken to heart is this: It’s never too early to start marketing.
In fact, by being the first brand to launch its pumpkin spice offering, Starbucks has become the marketing groundhog of the holiday season. When the PSL pops up in our feeds, we all know fall has begun.
When we bring this lesson home to our own small business, it reminds us to look ahead at our marketing calendars with the same boldness as America’s most successful coffee brand.
Start early. Do it big. And make it memorable.
Most importantly – don’t miss out on the opportunity of the season.
What marketing campaign are you gearing up for, so you can finish the year strong?
Here are three ideas for a bold visual marketing campaign to help you kick off the fall season.
3 Bold Visual Marketing Ideas To Kick Off Fall
1. Change Up Your Images
One of the best ways to capture the attention of your audience is to show them something new. If you normally post stock images, it’s time for some new headshots or marketing images.
If you typically post candid shots of your life, then consider a professional set of images that will stand out among your iPhone photos.
If you already get your headshots updated regularly, then consider a marketing shoot with a different look and feel. You could create a gorgeous Destination Cityscape Session and capture some fresh lifestyle content for fall. Or you could schedule a Business Marketing Photography Session and capture perfectly polished images of your team and office to create a “day in the life” vibe that shows your audience what it’s like to work with you.
The options are endless. But the goal is always the same.
Launch your fall marketing campaign with a set of images that will stop your customers in their scroll and get them to pay attention to your fall offering – before your competition beats you to the punch.
2. Launch A Promo Video
Marketing studies continue to show that video gets the most engagement. So if you really want to make a splash this season, then do it on video. Especially if you have a seasonal product or service that’s launching, video can help you deliver your marketing message with maximum impact.
The options are endless with video, as well. You could simply share a heartfelt message of gratitude with your audience. Or you could capture client testimonials, and let your raving fans do the selling for you. Then, of course, there’s always the classic storytelling approach, which we’ve seen work for our clients time and time again.
The bottom line is: If you’re trying to make a splash this season, video should be at the top of your list.
3. Create A Series
Maybe you don’t have a specific product or service that you typically launch in the fall or during the holiday season – but you still want to take advantage of that spike in holiday-related spending.
Then a series might be right for you. One of the best ways to capture the attention of your target audience is to simply share your expertise. By creating a series, you can demonstrate your knowledge and build trust with your audience – all while helping solve your clients’ problems. That’s sure to capture their attention.
In today’s digital world, you even have options for how you want to create a series. You can create a video series, a podcast series, or both. At SchlickArt, we offer a Video Podcast Service to help you create twice the content in just one session.
(Not ready to launch your own series? You can always sponsor a SchlickArt Video Podcast Production and reach a local audience with a fraction of the time and effort. Now that’s a bold visual marketing strategy.)
About Our Quality Video Marketing in Santa Clarita
With years of professional experience, Brian not only has an eye for crisp visuals and engaging shots — but also an ear for powerful storytelling. In his vision, marketing video should communicate the why behind your business and present it to the world in the most compelling visual format possible. With a camera in his hand, Brian can turn a vision into reality and business-as-usual marketing videos into an opportunity to connect.
About Our Marketing Photography
With the mind of a businesswoman and the heart of an adventurer, Lindsay began to conceive of a different kind of Santa Clarita photography business. In her vision, stepping in front of the camera could be an empowering experience that gave her clients more than just a photograph — it would give people a new way of seeing themselves. With an eye for seeing the beauty in life and in others, Lindsay could use the camera to spread beauty.
Visual Marketing In Santa Clarita
At SchlickArt, we offer more than photography and video services to the Santa Clarita area and beyond. We do our best to provide our clients with marketing expertise and direction every chance we get. We know you need your images and video to help grow your business — that’s why you invest in them, and that’s why we do, too. Please take a minute to search through our blogs to find the visual marketing information that will help your business, or give us a call. We’re happy to help!