Need to create video, blogs, emails, social media and more? Here’s the have-it-all strategy we’ve seen work.
These days it seems like business owners and professionals need to have it all when it comes to marketing – social media, blogs, videos, podcasts, email marketing, funnels, headshots, marketing shoots – the list is endless.
But who has time for all that, especially when you’re trying to run a business?
That’s why we had to figure out a way to create it all … but with minimal effort.
We’ve discovered that effective and efficient marketing is all in the strategy. If you approach your content creation process the right way, you can speed it up significantly while still creating quality content.
The Have-It-All Visual Marketing Strategy That Really Works
The first step is to capture your message with a video. Why start with video? It’s the easiest format to edit down into smaller pieces of content. Once you create a video version of your message, you can easily transform into other content formats. (Keep reading to see how.)
The key to this strategy, however, is to produce it consistently. That’s why we suggest a video subscription, which helps you create video content on a regular basis. It also solves the two most common video production roadblocks – time and resources. A knowledgeable production team should help you speed up the process while helping you create content you can be proud to share. That way, you can confidently and consistently post new content each week, building trust and engagement with your audience over time.
Pro Tip: Aim to shoot four videos in one monthly filming session to create enough content for a weekly post. Here’s how we do it.
Once you’ve created your video, you can easily transcribe it to create a blog. There are various transcription softwares available that can help you do this, including YouTube, Otter.ai, or Sonix. Some video editing softwares, such as Adobe Premier, also have AI-powered transcription services that you can use, as well.
Once you’ve transcribed your video into a written document, you can use that as the basis for your blog post, saving you time and energy in the process. Even with a simple edit, your transcription can be turned into a blog, or you can add or expand your transcription to provide added value and variety from your original video.
Pro Tip: Add images to your blog, along with your video link, for a significant increase in searchability and SEO benefits over time.
Once you’ve completed your video and blog post, it’s time to get some eyes on them. That’s why the next step in this strategy is an email to your list. Create a teaser email that opens with a hook – something that grabs their attention. Next, add some text that gives the reader just enough information to understand the value of the video or blog post. Explain what problem you can help the reader solve. Finally, provide a link to the video and blog, so your audience can read more if they’re interested.
Pro Tip: To increase engagement and click-through rates, be sure to include high-quality images that capture your audience’s attention.
By sending out the email blast, you’ve gotten your content in front of your warmest audience. Now it’s time to widen your reach by sharing your content on social media. This could include everything from the typical social apps – Facebook, Instagram and TikTok – to more audience-specific channels – LinkedIn, YouTube, Pinterest, Medium and more.
Consider all your options and all the different ways you can share content. Then factor in where your target audience hangs out most. Finally, break up your content into bite-sized chunks that focus on the value you can share with people. By paying attention to what people engage with most, you can begin to cultivate a social media community that actually turns likes into paying customers. But it takes consistency, intentional strategy and dedicated follow-through.
Pro Tip: Create a bank of post ideas and plan your portraits in advance, so when it comes time to post, you don’t have to waste time thinking of an idea or searching for a good photo or video on all your various devices and folders.
If your marketing plan includes podcasting, you can easily create weekly episodes from this process, as well. Once your video is complete, pull the audio and use that as the basis for your episode. To produce this well, you’ll need clear, high-quality audio and some editing capabilities. Add your intro, and possibly some music, and you’ll have a complete podcast episode that’s ready to upload and share.
Pro Tip: Podcasting is better with a team. Here’s how we can be yours.
Visual Marketing Education
At SchlickArt, we know your marketing visuals are only effective if you actually use them. That’s why we help you create powerful photography and video – and then we teach you how to share it. With each session, we’ll give you our best tips based on your specific marketing goals. We provide the education and resources you need to brand your content, integrate it into your marketing strategy, post it with intention, and maximize engagement along the way.
If you want even more tips and resources, we have an educational blog, newsletter and video channel to help you dive deeper, as well as professional presentations, workshops, and coaching sessions if you’re ready to take action and level-up your marketing now.
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.