Need more leads? Get fresh eyes on your digital content with business marketing video in Santa Clarita.
Need more eyes on your website, social media and digital brand? One of the most powerful aspects of video is its ability to generate new leads.
In fact, 83% of marketers who’ve used video say it helps them with lead generation and leads directly to sales, according to a study by optinmonster.com.
Simple, clear marketing videos are proven to increase your digital reach and engagement while simultaneously positioning you as a local expert in front of new people 24/7.
Whoa. That’s a tall order.
But the results come naturally with a consistent video marketing plan.
That’s why we’re laying out the benefits – and 5 top platforms – for your business marketing video, so you can jump in and start making the most of each video.
What’s Business Marketing Video?
Generally, business marketing videos require a little more intention and production value than a standard video, because the goal is to create as much trust and credibility as possible. Consider these videos to be your branded videos with all the bells and whistles. Since you’ll typically invest more in these videos than your standard social media live, make sure you think about the messaging. Each business marketing video should have a goal-oriented purpose and specific call to action.
Why Choose Business Marketing Video?
1. Engagement
Compared to text alone, video is much more likely to increase your engagement on your website and social media channels. Why? Simple: People prefer it. Studies show video gets a higher number of views, clicks and shares than content with just text. Plus, video is less common than a standard text-based post, and therefore, it’s more eye-catching. It gets people to stop scrolling. In fact, viewers spend 100% more time on website pages that contain video, according to MarketingSherpa, and they are 85% more likely to purchase a product after watching a video about it, according to Internet Retailer.
2. Reach
Since people prefer video, algorithms do, too! That’s why all the big ones – such as Google, Facebook, Instagram, etc. – prioritize video content above other posts. The result? Your video gets pushed out to more people. As a bonus, it’s 50 times easier to get a video to rank on the first page of Google than other content, according to ragan.com. That’s probably why 80% of video marketers say video has directly helped increase sales.
3. Expertise
While followers and algorithms are giving your videos a boost – generating more new leads than ever before – you’ll also be positioning your brand as the local expert in your field. Even though it may seem like video is everywhere, there are still relatively few Santa Clarita brands that are producing video consistently. So that gives you a big leg up, even if someone in your industry is already on video. Since video marketing is still somewhat cutting-edge at the local level, it positions the brands that use it as the local experts who are thriving and ahead of the game. So not only does video get your brand in front of more people, but it also positions your brand well while new people are being introduced to it for the first time.
5 Different Ways To Use Business Marketing Video
Don’t know how to use your marketing videos? Here are 5 different platforms that are perfect for business marketing video.
1. Website
Your website is essentially your digital business card, storytelling platform, free consultation and cash register wrapped into one. It’s a pretty big deal. That’s why you want your website to feature your best, most professional videos – preferably with an introduction message. This is where you feature videos about your team, how you started, what sets you apart, and the products/services you offer. Consider the most common questions you hear when people are considering doing business with you, then turn those into fun, short videos on an FAQ page. All your selling is done for you, even while you’re sleeping.
2. Social Media
You want to be seen on social media? Social media video generates 1200% more shares than text and images combined, according to SmallBiz Trends. And after watching a video, 64% of users are more likely to buy a product, according to Hubspot. That’s why 72% of businesses say video has improved their conversion rate, according to Wyzowl. So if you have a message, a concise and engaging social media video is the best to get it out there. (Are your engagement metrics falling flat? Check out these tips on increasing social video engagement.)
3. Blog
Video and blogging go together like peanut butter and jelly. Why? First, it’s a combination for SEO success. The SEO power of the video reinforces the blog and vice versa, so you’re likely to get more eyes on both. Second, a video breaks up the text of a blog and gives people a quick glance at your content. If they like what’s in the video, they’re more likely to give your blog a thorough read — and maybe poke around on your website to see what else you have to offer.
4. YouTube
The best way to corner this market right now is to create a local video series that showcases your expertise, or a specific feature of your business. For example, we love Santa Clarita Real Estate Agent Tracy Hauser’s What’s Good, Santa Clarita? series because it features the positive things that are happening in our valley, and positivity is a defining feature of the The Tracy Hauser Team brand. We also love Soapish’s behind-the-scenes series that shows her gorgeous soapmaking process – a strangely addicting thing to watch! 😂 It’s so cool to pick up a new scent in the store and then see how it was made online. Consider how you could add value to your customer’s lives, even when they’re not in your store. Not many local businesses are using this powerful strategy yet, so useful, local video content is sure to help your brand stand out. Plus, more content is being consumed than ever, so take advantage of that boosted traffic and send it your way.
5. Direct Messaging
This may seem like an uncommon way to use video, but that’s exactly why it works. If you have a great sales video or introductory message, pop it into a direct message, write something sincere, and send it to a very targeted list of potential clients. Make sure to personalize each message, and let the video do the selling for you. You could also do this “live” for existing clients. Instead of sending a thank-you email, compose your message in a video, so your client can see and feel the emotion behind your smile. You can use the direct messaging features on Facebook, Instagram, LinkedIn, text and even in a quick email. It’s just a more personalized way of following up and making that valuable connection with your leads.
Why Choose A Business Marketing Video By SchlickArt?
We do things a little differently, when compared to video marketing in Santa Clarita and beyond. During a SchlickArt Business Video Session, our goal is twofold:
- to discover your why — the true reason you do what you do
- to help you connect with your audience through authentic video storytelling
We believe this approach not only allows you to connect with your audience, but it does so in a way that generates lasting, loyal client relationships. Why? Because telling your story is so important in today’s market. We are all telling stories, every day. In fact, we’re all chasing stories — who we want to be, what we want to accomplish, how we want to be remembered. We make decisions based on these stories. We buy based on who we want to be — not who we are now. So your story helps potential clients see who they can be, with your help. It invites them to move forward in their own story, and see how you fit it into it, too.
Learn More: SchlickArt Business Video Sessions
About Our Santa Clarita Business Videos
SchlickArt Business Video Sessions are story-driven films about your business, non-profit, product or service. Our goal is to discover your ‘why’ — the true reason you do what you do. Our specialty is telling stories, and we believe communicating your story is the best way to build your brand. We can’t wait for you to see how the world notices when you take the time to tell your authentic story.
About Brian Schlick
Starting as an onboard Princess Cruises videographer, Brian quickly climbed the ladder at the company’s headquarters in Santa Clarita. Over the course of 13 years, he moved from video editor for onboard content to supervise Princess’ onboard video teams, managing 17 total ships. The vast exposure to crafting all different kinds of video content allowed Brian to hone his ability to tell stories through compelling, engaging visuals. Today Brian shoots Santa Clarita video for small businesses, as well as the Signature SchlickArt Experience.
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.