Video marketing doesn’t have to be hard – or scary. Here’s how we make video marketing easy at SchlickArt Studios. As creative professionals and visual marketers, we spend most of our time behind the camera, so we understand just how scary it can feel when it’s your turn to be in front of the camera. Even if you are a …
A Close Up with Brian Koegle: Educating Your Target Audience
In this close-up, Brian Koegle shares the video strategy that worked for Poole Shaffery & Koegle – as well as what he’s got planned next. When Brian Koegle first reached out to us for video back in 2017, we couldn’t have been more excited. Not only is Poole Shaffery & Koegle one of our community’s most philanthropic firms, but Brian …
5 Genius Ways Our Clients Are Using Video Marketing In Santa Clarita
Curious about video marketing in Santa Clarita? Check out these five genius ways our clients are making use of an incredible marketing strategy. As we grapple with the possibility of another major shutdown and increased restrictions, small business owners may be panicking about how they’ll continue to make sales – especially during the holiday season, which usually provides a much-needed …
Feeling Comfortable On Zoom? 5 Easy Video Styles For Confidence On Camera
Is Zoom building your confidence on camera? Here are five easy video styles that make the perfect transition from Zoom to video marketing. We’ve all had a little more on-camera experience than we expected this year. With Zoom taking over school, work and personal interactions for most of 2020, we’ve spent more hours watching ourselves on camera than we may …
The Most Underrated Element Of An Effective Personal Brand
When it comes to marketing, we want to do all the things all the time. But the most underrated element of an effective personal brand is the ONE THING you need first. There’s nothing more frustrating than purchasing a product or service only to realize the brand lacks the follow-through to fulfill on its promises. You order a product online, …
Get Back to Business: Business Marketing Video In Santa Clarita
Need more leads? Get fresh eyes on your digital content with business marketing video in Santa Clarita. Need more eyes on your website, social media and digital brand? One of the most powerful aspects of video is its ability to generate new leads. In fact, 83% of marketers who’ve used video say it helps them with lead generation and leads …
5 Ways COVID-19 Has Changed The Way We Consume Digital Content
COVID-19 and our current quarantine lifestyle has changed the way we consume digital content. Here are the 5 key trends you need to know about. While in quarantine, we’ve all been diving into the comforts of Netflix, getting better-acquainted with Zoom, and turning to TikTok for a good stress-relieving laugh. It seems that, as life throws new challenges at us, …
Creating Powerful Video Messages While Staying Safer At Home
Two exciting video projects challenged us to create a compelling message with only at-home video and a powerful purpose. Here’s how we did it while staying Safer at Home. The global COVID-19 pandemic has changed so many things – including video production – but that hasn’t stopped people from creating powerful messages using the world’s most popular medium. In fact, …
Santa Clarita Marketing Experts Weigh In: Top 2020 Strategies For Growth
We talked to three Santa Clarita marketing experts to find out the top strategies for growth in 2020. Here’s what they said about achieving success in your local market. With all the marketing advice that’s out there, it can be hard to figure out what’s right for your business — in your market. How do we adapt some of the …
Your 2020 Visual Content Strategy
Your 2020 Visual Content Strategy is here. Map out a year’s worth of visuals, so you can execute your marketing plan with efficiency and ease. Today’s digital marketing demands make it feel like you have to be everywhere — all the time. Websites. Email marketing. Multiple social media channels. SEO. Blogs. Videos. Podcasts. The opportunities to get in front of your …