For businesses, surviving this pandemic is a marathon – not a sprint. Create your COVID-19 marketing plan with help from SchlickArt.
We’re no longer in the first few weeks, or even months, of the COVID-19 pandemic. This is no longer an emergency; unfortunately, life in partial lockdown is quickly becoming our new normal.
If you’re a business owner, entrepreneur or professional, that means it’s time – yet again – to revise your marketing plan.
Get Out of Emergency Mode
At first, when the COVID-19 outbreak began, we were reacting to an emergent situation with daily pivots and band-aid fixes. Because that’s what we were supposed to be doing. Our realities were changing every time we turned on the news, and immediate action was required to keep up. The main objective was simply to mitigate damage and stay afloat.
But survival can’t be the goal forever.
It’s time to switch our focus from surviving this to thriving within it.
Because COVID-19 is a marathon – not a sprint.
While our original pivots focused on the next week or month, it’s time to start thinking about how we’re going to continue to grow and expand in this new economy – long-term. We need to get out of emergency mode and start planning for the future as we see it today.
Don’t worry, we’ve got plenty of ideas to get you started. But the most important thing is to get started – while remaining intentional.
Plan for a Tough Road Ahead
One of the best things you can do right now is get organized. Most people are still operating in emergency mode, which means there’s an opportunity for those who are taking methodical steps toward their goals. After all, your business can’t thrive if you don’t plan a way to get there first.
Now, you may be thinking: I don’t want to operate in emergency mode; I have to. I have no choice.
Yes, there’s a lot we don’t have control over right now: health risks, restrictions on business, lockdowns, safety protocols, access to our client base, foot traffic, the economy, etc. Yes, the challenges are colossal, and the stakes are the highest they’ve ever been.
But there are still some things within your control.
There are still actions you can take. And right now, the most important action you can take is to stop, get out of emergency mode, and start planning for the long-term.
Resources for a COVID-19 Marketing Plan
There are a lot of moving parts when it comes to running a business during COVID-19. If you need to start with an overview of what’s working in your business – and what’s not – we suggest starting with a SWOT Analysis. Identify the current strengths, weaknesses, opportunities and threats in your business. Then build an action plan around your most important takeaways.
If your main concern is finding new ways to get in front of your customers, then you may want to focus your planning on COVID-19 marketing strategies. Though digital marketing has been growing steadily over the years, COVID-19 propelled us into the technological future much faster than any of us imagined. Consider how you can use technology, video and social media to reach your customers during the pandemic. Oh, and here’s our visual content strategy to get you started.
Need more ideas?
Check out these SchlickArt marketing blogs:
- Coronavirus Resources: 15 Things Small Business Owners Can Do During Quarantine To Prepare For The Rebound
- 5 Ways COVID-19 Has Changed The Way We Consume Digital Content
- Learn To Shoot Better Photos & Video With SchlickArt’s Video Series
- Santa Clarita Marketing Experts Weigh In: 3 Strategies For Growth
- How To Choose The Right Photography For Each Social Media Platform
- The Easiest Way To Start Video Marketing
Visual Marketing In Santa Clarita
At SchlickArt, we offer more than photography and video services to the Santa Clarita area and beyond. We do our best to provide our clients with marketing expertise and direction every chance we get. We know you need your images and video to help grow your business — that’s why you invest in them, and that’s why do, too. Please take a minute to search through our blogs to find the visual marketing information that will help your business, or give us a call. We’re happy to help! Just describe your COVID-19 marketing challenges and plans, and we’ll help you find the best session for you.
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.