Below you'll find a list of all posts that have been categorized as “Video”
Ready to create videos suitable for a luxury brand? Here are the foundational videos your brand needs to outshine your competition. One of the most powerful aspects of video is its ability to expand your audience and move new leads down the sales pipeline. In fact, 83% of marketers who’ve used video say it helps them with lead generation and …
Visual marketing ethics have never mattered more than they do in this ever-evolving digital marketplace. In an era where consumers demand honesty and integrity, the ethics of your marketing can make or break your brand. With such a focus on integrity in the marketplace, every brand should have a set of ethics and principles that they decide on with intention …
Need to create video, blogs, emails, social media and more? Here’s the have-it-all strategy we’ve seen work. These days it seems like business owners and professionals need to have it all when it comes to marketing – social media, blogs, videos, podcasts, email marketing, funnels, headshots, marketing shoots – the list is endless. But who has time for all that, especially …
An effective marketing strategy pivots based on the audience. Here’s the best visual content for B2B brands. If you know, you know. Business-to-business marketing is its own beast. When you’re marketing to fellow professionals and leaders, you really have to be on top of your game. They get it. They know how it works. That’s why authentic, solution-driven marketing is …
Looking to establish yourself as the expert in your field? Corner the market with these educational marketing videos. Are you working hard to establish yourself as the local expert in your field? Educational marketing videos are a versatile and effective way to connect with your audience, provide value, and establish your brand as an authority in your niche. By creating …
Don’t take a chance on your marketing strategy. These data-backed reports demonstrate the ROI of professional visual content. When paired with a compelling message, visuals are the driving force behind effective marketing. Substance and a little flash. That’s what it takes to get a valuable return on your investment. But what exactly is the ROI on visual content? Well, it …
We share everything you need to know about creating your first foundational video, in the latest update from our visual marketing series: Santa Clarita Video Marketing 101. Video has quickly become a foundational tool in modern marketing, whether you run a small business, personal brand or corporate firm. In fact, it’s become such an important piece of the overall marketing …
Does your business need a refresh? Use this simple personal brand assessment to figure out where to start. Sometimes it’s hard to see ourselves the way others see us – and that applies to our brands, too. You work so hard, day in and day out, hustling to build your brand and achieve your personal definition of success. It’s easy …
Each social media platform attracts different audiences and requires different content. Here’s our guide to navigating it all. When executed successfully, social media marketing can help you find the specific community of people who want to hear your message. It’s like finally finding your clique in high school, or meeting a stranger on a plane who happens to share the …
Introducing a session 10+ years in the making: NEW SchlickArt Visual Marketing Strategy & Planning Sessions! For more than a decade, we’ve been helping our clients and community create high-quality photography and video content. In the meantime, we’ve also been teaching them how to use visual content to maximize their marketing power. After years of research, professional experience and teaching …
