Visual marketing ethics have never mattered more than they do in this ever-evolving digital marketplace. In an era where consumers demand honesty and integrity, the ethics of your marketing can make or break your brand. With such a focus on integrity in the marketplace, every brand should have a set of ethics and principles that they decide on with intention …
10 Dos And Don’ts Of Marketing Photography
Want to put your best face forward? Here are our 10 dos and don’ts of marketing photography. We all need content, but as soon as we sit down to post, the inevitable critical voice sets in. We worry about how we look, how we sound, what people will think about it. Maybe we don’t even know what to say. Nothing …
A Have-It-All Visual Marketing Strategy That Really Works
Need to create video, blogs, emails, social media and more? Here’s the have-it-all strategy we’ve seen work. These days it seems like business owners and professionals need to have it all when it comes to marketing – social media, blogs, videos, podcasts, email marketing, funnels, headshots, marketing shoots – the list is endless. But who has time for all that, especially …
The Best Visual Content For B2B Brands
An effective marketing strategy pivots based on the audience. Here’s the best visual content for B2B brands. If you know, you know. Business-to-business marketing is its own beast. When you’re marketing to fellow professionals and leaders, you really have to be on top of your game. They get it. They know how it works. That’s why authentic, solution-driven marketing is …
The Data-Driven Impact Of Professional Visual Content On Your Bottom Line
Don’t take a chance on your marketing strategy. These data-backed reports demonstrate the ROI of professional visual content. When paired with a compelling message, visuals are the driving force behind effective marketing. Substance and a little flash. That’s what it takes to get a valuable return on your investment. But what exactly is the ROI on visual content? Well, it …
Your Personal Brand Assessment
Does your business need a refresh? Use this simple personal brand assessment to figure out where to start. Sometimes it’s hard to see ourselves the way others see us – and that applies to our brands, too. You work so hard, day in and day out, hustling to build your brand and achieve your personal definition of success. It’s easy …
How To Choose The Right Content For Each Social Media Platform
Each social media platform attracts different audiences and requires different content. Here’s our guide to navigating it all. When executed successfully, social media marketing can help you find the specific community of people who want to hear your message. It’s like finally finding your clique in high school, or meeting a stranger on a plane who happens to share the …
Introducing SchlickArt Visual Marketing Strategy & Planning Sessions
Introducing a session 10+ years in the making: NEW SchlickArt Visual Marketing Strategy & Planning Sessions! For more than a decade, we’ve been helping our clients and community create high-quality photography and video content. In the meantime, we’ve also been teaching them how to use visual content to maximize their marketing power. After years of research, professional experience and teaching …
3 Ways We Create Variety In Every SCV Marketing Photography Shoot
Need 30+ images for daily social media posts? Here’s how we create a month of variety with one SCV marketing photography shoot. In today’s digital age, there’s never enough content. Not only do we need a large inventory of marketing images, but we also need a wide variety to keep things fresh and interesting. Rather than sacrificing quality for quantity, …
Have You Met The Schlicks? A Quick (re)Introduction
Meet the Schlicks! We’re checking in with a re-introduction for our newest friends and some extra love for our long-time ones. The SCV Chamber of Commerce 2023 Business Expo was another can’t-miss event this year! We loved meeting so many new faces, while also reconnecting with long-time friends, that we wanted to reach out and re-introduce ourselves. Whether you’ve known …